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Rasna

Packaging DesignRasna International2022

A tightened wordmark for Rasna – preserving the nostalgic Indian beverage cue while bringing the letterforms into a cleaner, more confident shelf voice.

Wordmark and packaging by Vaulted.

Disclaimer: This identity was conceived and designed by Vaulted’s founders during their tenure at a previous design practice, prior to the establishment of Vaulted.

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